Sure, your business has been growing every year.

You can barely breath during the summer, you’re so booked with seniors, families and kids.

But during the slow season?

You’re worried about paying the bills.

You’re too busy trying every marketing tactic out there…Facebook, Pinterest, Twitter…oh wait, now everyone’s telling you to get on Periscope!

You’re so busy spinning your wheels,

That even in the slow season,

You aren’t doing what you love.

Whether you’re buying your daughter those expensive jeans she’s always wanted, lounging on the couch watching cartoons with your kids,

or spending Sunday in Pajamas just because —

one thing’s for sure:

The secret to getting back to what you love?

Is generating income in the slow season.

 

Sure – you manage to play hide-and-go with your son every now and again.

You even sing him Twinkle Twinkle Little Star every night before bed (when you’re not editing, that is).

But there’s just one little problem:

Your calendar isn’t filled with the things you love to do.

 

The things you thought a photography business would bring you, but only took away.

The freedom of being able to take a day off work when your kids are sick and feel ok about it.

The freedom to splurge on a last minute trip to Denver to see a Taylor Swift concert with your girls.

The freedom to enjoy your life.

And while a typical photographers 9-8pm work schedule isn’t a sin?

It isn’t exactly what you thought living the photographer dream would be.

 

Introducing The Profitable Mini Session Formula and Celebrate Mothers Campaign

The complete guide to dominating your slow-season with a 3-day mini event, making moms want to book you and not even looking at the competition, with done-for-your marketing proven to skyrocket your mini session bookings.

I’m Lisa Edwards from Photo Bacon, and I created The Profitable Mini Session Formula because I know that photographers want an easy to follow game plan to generate income when they’re normally slow, instead of trying 731 bazillion new marketing techniques.

 

Save a ton of time with my my 3 Steps to an Organized Mini Session Lesson…so you don’t have model releases, papers and folders EVERYWHERE!

What’s in the course:

 

Module 1: Planning for Profit

  • Profit Formula #1: Maximize your hourly rate u0026amp; create a profitable but realistic goal that is attainable.

  • Your irresistible offer: What you MUST include in your mini session offer, or most people will never buy more.

  • Prepping for the sale…yes, already! This is step 1 in ensuring that 80% of your clients order within 24 hours of the gallery being put online (hint: don’t do this, and you’ll be chasing after customers and left with no sales)

  • Your Profitable Mini Session Planner

 

Module 2: Marketing Creation

  • My EXACT copy that is proven to book mini sessions. It’s emotional, it’s mushy, it shares the VALUES of mother and child closeness (without sounding CLICHE…no, you WONT say “mother and child closeness” anywhere in your copy!)
  • The framework for creating marketing copy that SELLS, so that you can create fresh copy for new mini session ideas multiple times a year.
  • How to quickly setup your marketing, WITHOUT doing a “test” photo session for sample images.

  • DONE-FOR-YOU: Marketing email template

  • DONE-FOR-YOU: Final Booking email template

  • DONE-FOR-YOU: Social media copy

  • DONE-FOR-YOU: Campaign Logo

  • DONE-FOR-YOU: Social Media Quote Templates

 

Module 3: Get Booked

  • The Marketing Trifecta – 3 Different Step-By-Step and low to no cost ways to get clients IN.

  • How to book past clients even if they JUST did a senior of family session.

  • The low cost marketing that GUARANTEES getting in front of moms that have the means to pay you what you’re worth (HINT: most photographers don’t even KNOW you can do this, and no, I’m not talking about partnering with boutiques or charities!)

  • The easiest, most simple way to create a MOBILE FRIENDLY page for people to purchase your sessions, so that you can book people while you sleep (instead of playing Ultimate Phone u0026amp; Email Tag)

  • Your irresistible offer: plug and play your information into the EXACT email copy I used to book 23 Celebrate Mothers Sessions last year.

  • How to get your recently booked Celebrate Mothers Sessions to REFER you to their friends, without sounding like a cheesy salesman.

  • How to create a sense of urgency for moms to book their Celebrate Mother’s Session NOW (instead of just waiting until next year)

  • The exact, easy-to-duplicate framework for using this entire system to create 2-4 NEW mini session campaigns yearly (mom or not!)

  • DONE-FOR-YOU – Session Sales Page Copy (hint: you can’t just try to sell without describing the benefits)

  • DONE-FOR-YOU – The Session Confirmation Email

 

Module 4: Your Session

  • How to ensure you don’t get “behind” during these fast-paced sessions

  • Save a TON of time with the 3 Steps to an Organized Mini Session, so you don’t have model releases, hand-written papers and folders everywhere!

  • Best practices for what writing tools, paper u0026amp; scanning technology you need and how to quickly get wonderfully rendered handwriting on a white background.

  • Quick and easy mini session poses that moms buy

  • DONE-FOR-YOU – What to Wear and Bring Guide – after getting this, moms often email me back, “you read my mind, I was just going to ask about this!”

  • DONE-FOR-YOU – Clothing Color Guide Templates

 

Module 5: Your Online Sales System

  • How I get 80% or more of Moms to purchase online in a 24 hour period of time, and purchase the packages and products I WANT them to buy and are most profitable to me.

  • How to get people excited BEFORE their photos are ready to view with the exact email I send to get them pumped

  • The Sneak Peak Argument: Should you, or shouldn’t you? How I do a sneak peak that DOES NOT screw my sales over.

  • My exact pricing and strategies for getting the sales I want, without “scarring everyone away” or “giving away the farm”

  • What to offer at what prices, for maximum sales.

  • The wording you need to include so that you aren’t spending hours and hours changing your collage designs because moms “want this” or “want that.” Hint: this expectation starts at the very beginning.

  • DONE-FOR-YOU: Pricing and Packages

  • DONE-FOR-YOU: Word + Photo collage templates

Ditch the Spring Slow Season Blues

 

By creating a 6K Mini Session Event. 

Immediate Access to Lesson 1, and 1 lesson released each day for 8 more days.

 

 

 

Self Study Course: 

  • 9 video lessons with included .mp3 recordings and slides

  • 12 +Total Done-For-You PDF marketing copy templates, social media scripts, email correspondence, what-to-wear email, and more

  • Pricing Guide Template

  • Mini Session Formula Planner u0026amp; Worksheets

  • Immediate Access to Lesson 1, and 1 lesson released each day for 8 more days.

  • 3-Lesson Money-back Guarantee. If you aren’t thrilled with the content before Lesson 4 (M2L2) is released, pop me an email and you’ll get your money back. Terms and conditions here.

 

                                                  OR
                                                  OR

 

  • Immediate Access to Lesson 1, and 1 lesson released each day for 8 more days.

 

 

 

 

VIP Edition: 10 Student Maximum

  • EVERYTHING in the Self-Study Course PLUS

  • Customization of your color palette templates (you send us 5-10 images, we’ll create the palettes for you)

  • Email template customization – we will put in YOUR studio’s information into 5 email templates.

  • Immediate Access to Lesson 1, and 1 lesson released each day for 8 more days.

  • 3-Lesson Money-back Guarantee. If you aren’t thrilled with the content before Lesson 4 (M2L2) is released, pop me an email and you’ll get your money back. Terms and conditions here.

 

  • Immediate Access to Lesson 1, and 1 lesson released each day for 8 more days.