The secret to getting back to what you love? Is generating income during “the gaps”.
Sure, your business has been growing every year.
You can barely breath some weeks from having so much to do.
Things are “feast or famine.”
You finally get ahead and are booked, and then the next few weeks are dead.
So once things are said and done, you’re back to ground zero and you’re barely making anything.
You’re worried about paying the bills.
You’re too busy trying every marketing tactic out there…Facebook, Pinterest, Twitter…oh wait, now everyone’s telling you to get on the *NEW THING*…
…and there’s ALWAYS the next *NEW THING*
You’re so busy spinning your wheels,
That you aren’t doing what you love.
Whether you dream of buying your daughter those expensive jeans she’s always wanted, lounging on the couch watching cartoons with your kids,
or spending Sunday in Pajamas just because —
one thing’s for sure:
The secret to getting back to what you love?
Is generating income during “the gaps”.
Those weeks and months that have holes that could and SHOULD be filled with sessions.
So you AREN’T always in “feast or famine mode.”
Sure – you manage to play hide-and-go with your son every now and again.
You even sing him Twinkle Twinkle Little Star every night before bed (when you’re not editing, that is).
But there’s just one little problem:
Your calendar isn’t filled with the things you love to do.
The things you thought a photography business would bring you, but only took away.
The freedom of being able to take a day off work when your kids are sick and feel ok about it.
The freedom to splurge on a last minute trip to Denver to see a Taylor Swift concert with your girls.
The freedom to enjoy your life.
And while a typical photographers 9-8pm work schedule isn’t a sin?
It isn’t exactly what you thought living the photographer dream would be.
Introducing The Profitable Mini Session Formula + Celebrate Mothers Campaign (and more Done for You Campaigns!)
The complete guide to dominating your “calendar gaps” with a 3-day mini event, making moms want to book you and not even looking at the competition, with done-for-your marketing proven to skyrocket your mini session bookings.
I’m Lisa Edwards from Photo Bacon, and I created The Profitable Mini Session Formula because I know that photographers want an easy to follow game plan to generate income quickly when they see a slow week or month “gap” on their calendar, instead of trying 731 bazillion new marketing techniques.
Module 1: Planning for Profit
Profit Formula #1: Maximize your hourly rate & create a profitable but realistic goal that is attainable.
Your irresistible offer: What you MUST include in your mini session offer, or most people will never buy more.
Prepping for the sale…yes, already! This is step 1 in ensuring that 80% of your clients order within 24 hours of the gallery being put online (hint: don’t do this, and you’ll be chasing after customers and left with no sales)
Your Profitable Mini Session Planner
Module 2: Marketing Creation
My EXACT copy that is proven to book mini sessions. It’s emotional, it’s mushy, it shares the VALUES of mother and child closeness (without sounding CLICHE…no, you WONT say “mother and child closeness” anywhere in your copy!)
The framework for creating marketing copy that SELLS, so that you can create fresh copy for new mini session ideas multiple times a year.
How to quickly setup your marketing, WITHOUT doing a “test” photo session for sample images.
3 complete DONE-FOR YOU Marketing Campaigns (The Family Mini Session “Rambunxious”, The Children’s “Spirit of Childhood” mini session, The Mom & Me “Celebrate Mothers” Mini Session”
DONE-FOR-YOU: Marketing email template
DONE-FOR-YOU: Final Booking email template
DONE-FOR-YOU: Social media copy
DONE-FOR-YOU: Campaign Logo
DONE-FOR-YOU: Social Media Quote Templates
Module 3: Get Booked
The Marketing Trifecta – 3 Different Step-By-Step and low to no cost ways to get clients IN.
How to book past clients even if they JUST did a senior of family session.
The low cost marketing that GUARANTEES getting in front of moms that have the means to pay you what you’re worth (HINT: most photographers don’t even KNOW you can do this, and no, I’m not talking about partnering with boutiques or charities!)
The easiest, most simple way to create a MOBILE FRIENDLY page for people to purchase your sessions, so that you can book people while you sleep (instead of playing Ultimate Phone & Email Tag)
Your irresistible offer: plug and play your information into the EXACT email copy I used to book 23 mini sessions for my very first event.
How to get your recently booked Mini Session Clients to REFER you to their friends, without sounding like a cheesy salesman.
How to create a sense of urgency for moms to book their session NOW (instead of just waiting until next time)
The exact, easy-to-duplicate framework for using this entire system to create 2-4 NEW mini session campaigns yearly
DONE-FOR-YOU – Session Sales Page Copy (hint: you can’t just try to sell without describing the benefits)
DONE-FOR-YOU – The Session Confirmation Email
Module 4: Your Session
How to ensure you don’t get “behind” during these fast-paced sessions
Save a TON of time with the 3 Steps to an Organized Mini Session, so you don’t have model releases, hand-written papers and folders everywhere!
Best practices for what fun items like real-feeling (but fake) snow, color powder, writing tools, paper & scanning technology you need and how to quickly get wonderfully rendered handwriting on a white background.
Quick and easy mini session poses that moms buy
DONE-FOR-YOU – What to Wear and Bring Guide – after getting this, moms often email me back, “you read my mind, I was just going to ask about this!”
DONE-FOR-YOU – Clothing Color Guide Templates
Module 5: Your Online Sales System
How I get 80% or more of Moms to purchase online in a 24 hour period of time, and purchase the packages and products I WANT them to buy and are most profitable to me.
How to get people excited BEFORE their photos are ready to view with the exact email I send to get them pumped
The Sneak Peak Argument: Should you, or shouldn’t you? How I do a sneak peak that DOES NOT screw my sales over.
My exact pricing and strategies for getting the sales I want, without “scarring everyone away” or “giving away the farm”
The wording you need to include so that you aren’t spending hours and hours customizing things for people who “want this” or “want that.” Hint: this expectation starts at the very beginning.
DONE-FOR-YOU: Pricing and Packages
DONE-FOR-YOU: Word + Photo collage templates
Ditch the “session gap” blues so you can stop worrying about finances and be present with your kids…
By creating a 6K Mini Session Event.
So…why am I sharing this right now?
Hi, I’m Lisa Edwards from Photo Bacon, creator of Sixty Second Social.
I’ve been a portrait photographer for 11 years in the small town of Butte, Montana, population 33,000.
My ultimate goal with this product right NOW, during this time, is to create a positive impact for photography businesses and those they serve…to create a ripple effect, really.
With things being so touchy right now on social media, I want to arm you with not just merely eye-catching social media posts that will garner you more leads…
But to arm you with words that will spread joy, love, positivity, laughter.
Because words + images are so very, very powerful. More powerful together than on their own.
And the world?
Is ready for more positive power.
Years ago I decided I needed to find a way to compel people with not just my photos, but the words I put with those photos on my social media.
It became my mission to create a positive emotional reaction in the lives of my target audience. It had a huge impact on my business, and my writing is probably the ONE thing that allowed me to start a completely new “tween” photography genre in my town, and is the backbone of my Tween Booking Blueprint Course, where hundreds of photographers across the world have seen success.
And each one of the 101+ social media posts that come in this course are crafted with the same intention and goal in mind.
Frequently Asked Questions
Most frequent questions and answers
Can the social media posts be repurposed for things like blog posts, subject lines, email newsletters, and website copy?
Absolutely, yes on all counts! The length of the social media posts vary, and longer posts could definitely be used as the springboard for a blog post or email newsletter, and you could even combine a few together to create a complete blog post or email newsletter.
Will this work for me even during a crisis/pandemic?
Absolutely. In fact, the goal of this product and the social media posts included, are to bring more positivity, joy, gratitude, laughter and love into the world. As photographers, we can bring that gift with photography, but adding words to that has a much bigger impact.
All meterials will become fully availble to you on Thursday, July 30th.
When will the templates, videos and other materials be available?
Is there a refund policy?
Due to the digital nature of this product and the customized nature of the pre-order group, there will be no refunds after purchase.
What is the deadline to buy?
In order to get the special pre-order price of $47 (full price $197) along with the extra bonuses, you must purchase no later than Monday, July 27th at 11:59pm Eastern Time.
Will I be able to use your exact marketing text word for word?
Yes! You will be able to copy and paste everything as is. These were written so that universally portrait photographers could use these posts. However, if you want, you can customize the text, using the 30-Second Customization Method included.
Will you have my genre of portrait photography in these social media posts?
The beauty of the “pre-order,” is that I am customizing these posts to those who order! So if you think you have an unusual genre (perhaps couples age 70+, or boudoir), then we will get them in there! Officially, though, I will be including family, high school seniors, children and baby’s in the social media copy.
Many posts will be easily customizable to other genres of photography, if you so wish to do some customization.
Will your writing style fit me? How would you describe your writing style?
I won’t have any swear words in these, I promise 😉 My writing style could be described as nostalgic, joyful, and sometimes mooshy. The goal of each post is to brighten somebody’s day, and have them excited to hear more from you, and ultimately decide you are the photographer for them, because they believe in you.
What do I do once I’ve used all of the social media posts, and don’t want to be repetitive?
Why, stare at a blank screen again, ofcourse! Kidding…honestly, once you’ve used them all up, you’ll be able to go back and customize them with the “mad-lib-style” customization method (included).
Are these posts part of other courses you have offered like Tween Booking Blueprint and the Mini Session Formula?
These are all BRAND NEW! The great part is, after ordering, I’ll have you send me the types of sessions you photogrpahy, along with (3) images (first 9 only) so I can create posts to include in the course with your specific business in mind.
Who is this for?
Portrait photographers who tend to put-off social media writing for another day, either because they just don’t have time for it, dislike doing it, or just don’t know what to say.
Portrait photographers who want an edge, an advantage in their social media marketing
Portrait photographers who want to be a positive influence in the world, and want to team up their gift of photography with compelling copy