So the big elephant in the room is that there’s this crisis thing happening in the world…
The result of that?
Is that our target clients have new problems.
New pain points.
New desires…
So rather than doing what we “always” do to get bookings, we MUST change.
“Adapt or Die.”
We must innovate…
Watch me as I create a brand NEW portrait session specifically for the new world environment.
I talk about what to tweak in the session, and discuss how to market this session.
* The video is just a single image with my voice – but the image is a big piece of understanding the concepts I talk about.
So what do you think about the idea and the process?
You have two options to RUN with this idea if you want:
Continue to spend more time and energy trying to figure it out on your own, figuring out WHAT to tweak, and HOW to create messaging that shares that value of the session (just saying “book a photo session, it’s the best gift for grandma!” just ain’t gonna cut it).
Or, finally have a proven system to create, market and launch a portrait session that communicates the value you bring, and attracts high-value clients…so you can finally stop competing with free or cheap.
Introducing…
M.V.P. Session Booking Blueprint
Inside MVP Session Booking Blueprint, you’ll get everything you need to create, market, and book your own signature MVP Session, so that you can stop competing with the 39+ photographers in your area, and start being known as worth the price tag.
Join today — doors close Wednesday 11/25 at midnight!
Tell me if this sounds like you:
You want to book more high-value clients.
You need to stand out from the competition so you can stop competing with cheaper photographers.
You have too many marketing and social media strategies coming at you, but not enough proven methods.
You’re over trying to convince people that you’re prices are worth it – when clearly you need to be charging that or more just to make a decent profit.
You’re tired of feeling like overwhelmed, underbooked, and exhausted.
You wish there was a simple way to attract and book high-value clients in a simple, straight-forward way that doesn’t take 40 hours a week of marketing.
Good News!
I help my clients with those same problems every single day.
And if you’re like any of them, you’ve probably fallen pray to some industry myths.
Myths like…
TRUTH BOMB:
Being “boutique” is NOT a marketing strategy…
It is a sales and pricing strategy.
In other words?
It helps you raise your prices and get higher sales.
And by definition?
The goal is to get LESS clients, but at a higher rate.
And more often than not, the result IS less clients, but less than you want…
So fixing one problem (low sales) with becoming boutique,creates a NEW problem…
Not having ENOUGH high-end clients.
But here’s the huge opportunity:
When you can (actually) create more value for your clients by being innovative, and can communicate that value with your words, that problem will be solved.
P.S. Inside MVP Session Booking Blueprint, I help my students do JUST that through the 5 P.P.P.O.A. System.
TRUTH BOMB:
New marketing “tactics” like social media channels is, and always will, be changing at the speed of light.
IT. IS. EXHAUSTING to think you have to stay up on every new platform all of the time.
Stop innovating your social media…
START innovating your ACTUAL portrait session!
Create a portrait session that is ACTUALLY different than what your competitors are doing…
…and you will STAND OUT from the competition.
You will become the “dragonfruit” to their “apple.”
And now, nobody can compare you to them.
Think about it – why are tech companies like Apple constantly creating new innovations in their main product, like the iPhone?
Because the way to differentiate is by, you guessed it, ACTUALLY having something different!
And our main product?
Is the SESSION.
People come to us for the portrait session – and end up buying more things at the end…
I take my students through the Flavor-Ingredients-Packaging Method to create, innovate, and validate their irresistible MVP Session..
TRUTH BOMB:
Nobody buys “you” (OK that sounds creepy, right?)
It’s fine to be a little bit vulnerable (NOT over the top).
It’s ok to be fun, silly, or emotional mush-gooshy.
But THAT?
Is NOT why people will buy your session from you.
People don’t buy the physical photos.
They don’t buy cliches like “memories that last a lifetime.”
They don’t buy “you,” and “your personality.”
They buy?
The solution to their biggest pain points.
And the FEELING that they desire so much when they can come a step closer to that solution.
And your photography?
Is what bridges the gap.
I help my students create their Client Bridge Statement in the MVP Session Booking Blueprint Course, so they can do EXACTLY that.
Imagine…
There was a way to attract a slew of high-value clients in less than a month…
There was a way to stand out from the competition just by tweaking a session you’re already doing…
You could actually BE unique from the competitors, and could ditch price-shoppers for good…
You could be seen as THE photographer to go to in your community because you’re giving massive value to your clients…
You could stop feeling self-conscious about your pricing, because the massive value you bring is communicated clearly and concisely…
All of that’s possible inside
M.V.P. Session Booking Blueprint
Join today — doors close Wednesday 11/25 at midnight!
Who is this right for?
Under-booked photographers:
Not booked as much as much as you’d like? It’s time to DITCH price-shoppers for good. We’ll help you to differentiate yourself from the competition with an MVP session, while ALSO communicating the massive value that you bring.
Over-whelmed photographers:
Are you overwhelmed with the amount of marketing you’re already doing, let alone the amount experts tell you you’re “supposed” to be doing? We’ll help you cut down on most of your marketing and focus on just a few things that communicate the massive amount of value you bring. We’ll also help you create an MVP session that’s so buzzworthy that it practically markets itself.
Established photographers:
Are you pretty established in your market, but still have lulls and a slow-season? We’ll help you create, market and book an MVP Session that fills in the gaps, and can be repeated yearly or multiple times a year, while maintaining your high-end clientel.
Basically, this is for you if…
You know people love your work, but feel they don’t necessarily love your prices, and feel like it’s hard to get people look beyond the price tag.
You’re competing with 39+ other photographers in your area, and have no idea how to stand out.
You want more high end clients, but feel overwhelmed already with all of the marketing you’re “supposed” to be doing…the SEO, blog posts, Pinterest, Instagram, Facebook Stories, Ads, YIKES! You’d rather spend more time with your fmaily.
You KNOW the massive value of photography, and know there just has GOT to be a way to communicate that to your prospects.
You want an easy, straightforward system to differentiate, stand out, and communicate the massive value you bring in 21 days or less.
On the flip-side…
This not for you if…
You’re complacent, and aren’t motivated to improve your business. You’re “fine” where you’re at.
You’re consistently booked year round with high-end clients, and don’t have any “slower” weeks in the year.
You’re dont’ want to stand out and try something new, innovative, and different than the competition.
Hi, I’m Lisa!
I help “boutique” portrait photographers (and those who aspire to be boutique), to differentiate themselves and consistently book high-value clients, so they can de-stress mentally, stop feeling like the weight of the world is on them, and book their family a nice Cruise-America RV trip coast-to-coast.
I’m a mother of 4 (3 boys and our dog Millie!), and I’m a complete nerd at heart – I coded my first RPG game at age 10 (it was terrible), have my own personal EEG – I record my brain waves doing different activities like listening to music, brainstorming ideas, and looking at beautiful photographs of my kids.
But perhaps more relevant to you, is that it’s my mission to help portrait photographers stand out, communicate the value of what they do, and boost their sessions and bank accounts.
Why I created this:
It is my mission to help the photography industry rise – to help at least 365 portrait photographers become price-shopper immune by December 31st, 2021 (that’s one per day!).
So I packaged up my entire system, everything I’ve learned, into this course…
I figured, hey, when you figure something out and see massive success in it not just once, not just twice, but more than three times, you should share it with your industry peers, right?
I also firmly believe that other photographers are not my competition – that I can create my own MVP Session whenever I’d like – and once again create a session that attracts new prospects. And other photographers? Can an d SHOULD do the same.
That in teaching other photographers how to STOP competing, it will help the industry as a whole, including my own market.
What’s Inside
M.V.P. Session Booking Blueprint
Module 1: Planning Your MVP Session
You decide WHAT your MVP session will be, and VALIDATE that your target client will pay for it
You determine the massive value you bring, and start tweaking your session and your marketing to put your session on steroids and be something worth talking about on its own.
You DIG INTO your clients Psychographics, and determine what their TRUE “Desire” is, so you can model your session after that desire.
You determine what TYPE of “Innovation” you will create for your MVP session, and understand EXACTLY what people WILL buy? And what people WONT – so you won’t waste your time creating a new session that flops.
Module 2: Packaging Your Session
You package your session as irresistible to your target client.
You name your session and how you photograph using the RS Naming Generator, so you won’t have to “overthink” the name until your brains fall out!
You create a session offer that is irresistible to your target client, and communicates the massive and specific value they are getting
You create your MVP Session web page, where your target client will get sent when you start your marketing.
You quickly and at lighting speed use the course templates to do all of thee above!
Module 3: Powerful Promotion
You craft messaging that gets the RIGHT type of client inspired to reach out and book a session, and say, “wow, it’s like it was MADE for me!”
You quickly create irresistible content that sells you and your session as the whole package using the Simple 3 Framework.
You create your Signature Session Story, your storytelling framework you can pull from and re-purpose any time you need.
You deploy marketing content using the Quick Template Formula.
You end up with a web page that entices, social media posts that sell, and more importantly, you’ll learn the Wildfire Idea Formula that gets people referring your session to others, and shared through email.
Module 4: Optimize Bookings
You confidently respond to inquiries in a way that dazzles, captivates, and shows why you’re worth the price – using the Value Formula Template.
You almost extinct ghosters – they are about at zero using the Unspoken Objections Verbiage.
You guide people to a “hidden marketing piece” when they’re on the fence – and guide the “almost know” toward the “YES!”
Module 5: Amplify
Get people excited BEYOND the session, by adding MASSIVE value to your new clients in surprising ways (hint: baking chocolate chip cookies is NOT the answer!)
Keep clients EXCITED from the time they book, until the actual session, through to the ordering and delivery, without gimicks and being over-positive.
Make small tweaks so you end up with clients high-fiving, instead of eye-rolling you.
Join today!
Doors close Wednesday 11/25 at midnight!
Get started today for just $97/four monthly payments, or $297 full pay.
- 5 Action-packed video modules split up into bite-sized chunks that are easy to reference
- Lifetime access, so you can go through the course at your own pace, and repeat as often as you want
- Marketing and Messaging templates that make it quick and simple to create your marketing, deploy it, and get in front of your target clients
- MVP Session Blueprint Planner & Worksheets
- BONUS: Marketing During a Crisis
- 5 Action-packed video modules split up into bite-sized chunks that are easy to reference
- Lifetime access, so you can go through the course at your own pace, and repeat as often as you want
- Marketing and Messaging templates that make it quick and simple to create your marketing, deploy it, and get in front of your target clients
- MVP Session Blueprint Planner & Worksheets
- BONUS: Marketing During a Crisis
MASTER LEVEL: 5 Weeks of Unlimited Questions – email me ANY day, any time!
MASTER LEVEL: Access to the Q&A Vault. You’ll have access to ALL of the student questions I have asked in the past, and new questions and answers will be added as they come in.
- 5 Action-packed video modules split up into bite-sized chunks that are easy to reference
- Lifetime access, so you can go through the course at your own pace, and repeat as often as you want
- Marketing and Messaging templates that make it quick and simple to create your marketing, deploy it, and get in front of your target clients
- MVP Session Blueprint Planner & Worksheets
- BONUS: Marketing During a Crisis
- 5 Weeks of Unlimited Questions – email me ANY day, any time!
- Access to the Q&A Vault. You’ll have access to ALL of the student questions I have asked in the past, and new questions and answers will be added as they come in.
VIP Level: 5 Weekly Live “hot-seats” where we critique everything from messaging to ideas to implementation
You’re Probably Wondering – Will This Work During these Crazy Times?
That’s Why I’ve Just Added a New Bonus!
Marketing During a Crisis Mini Course ($197 value): understanding your customer and your market NOW in order to create powerful, successful marketing and get the bookings you desire during a world event.
- How to stay positive, talk about what’s going on in the world WITHOUT controversy and negative backlash, and shed a new light during a seemingly negative time.
- How to market in a way that points the big shift in perspective to portraits
- How money is being spent differently by consumers and how to accommodate to that
- The new objections in the portrait marketing, and how to dissolve them through marketing
- Why pretending the world is the same isn’t an option, and how to talk about the elephant in the room in a POSITIVE manner
Got Questions? I’ve got answers!
An MVP Session stands for “Massively Valuable to the Prospect” session. It’s a portrait session that ACTUALLY adds massive amounts of value to the lives of your clients, as well as your business. It adds massive value in the lives of those you serve.
It’s a session that will differentiate you in the marketplace, because it actually IS different.
It gives clients and potential clients something to REALLY talk about, because it is so unique, passion-driven and mission-driven.
What do you mean, an “actually different” session. Will I have to think up a brand new type of portrait session?
Often you don’t really have to change much of what you’re already doing. You talk about your session in a way that adds more value, and maybe tweak a thing or two to shift it from “nice to have” to “NEED TO HAVE!”
It’s not so much about coming up with a crazy new session, as it is tweaking a few things to make your session add MORE of the value you are already giving (hint – NOT customer service or baking chocolate chip cookies). We go through this in the course step-by-step.
Note: I want to help YOU create your own unique MVP Session. Don’t get caught up MY sessions. They revolve around my love of history, of quotes, of hand-written notes, and motherhood. Those may not be (and probably AREN’T) the things that you would change in your session.
#1 Deep Roots Sessions: Family portrait sessions that focus on family history in my hometown.
People who normally were not even looking for photo sessions became SUPER excited to book these sessions! Many of them were business owners that had been in the community for more than 100 years.
I tweaked the session to add in a short interview with the person who booked the session, and usually one of the elderly members of the family, so I could write a short 2-paragraph story from their family history.
#2: Tween “Who I Am” Sessions:
The one thing I “tweaked” or added in, is having parents, friends, coaches and teachers write compliments about them and show the compliments with the slideshow at the ordering session.
This not only changes how a tween girl (or boy) feels about themselves, but gives Mom the chance to do what she’s always wanted to do but didn’t how: to help her tween, if even just a TINY bit, feel more beautiful and worthy.
I’ve had church youth group leaders who have heard about this session forward it on to all of their Mom’s that have children in Sunday School…
Absolutely not! MVP Session Booking Blueprint has templates and in-depth examples of everything you need.
The recorded content and templates are 100% new! While I may touch on a few of the same concepts, it is very minimal. TBB and MSF gave you the session and messaging I had already created. This is about YOU creating your own unique MVP session(s) that nobody else can copy, buy, or compete with.
All 5 modules are available for you instantly after you purchase!
Absolutely! All levels have a payment plan option and a full pay option (you save when you pay in full).
30-Day, Money-Back Guarantee
If MVP Session Booking Blueprint truly doesn’t help you create, market, and book your Massively Valuable to your Propsects Sessions, simply email us within 30 days of purchase, and we will issue you a full refund.
If you’ve read this far…
You have two options:
Continue to spend more time and energy trying to figure it out on your own…
Or, finally have a proven system to create, market and launch a portrait session that communicates the value you bring, and attracts high-value clients…so you can finally stop competing with free or cheap.
Imagine where you could be just one month from now.
You’re ready to book more high-value clients.
You’re ready to stop trying to convince people that your prices are worth it – when clearly you need to be charging that or more just to make a decent profit.
You’re ready to start standing out from the competition so you can stop competing with cheaper photographers.
You’re ready for a way to attract and book high-value clients in a simple, straight-forward way that doesn’t take 40 hours a week of marketing.
You’re ready for a way to get there with less overwhelm, less exhaustion, and more profits!
You’re ready for MVP Session Booking Blueprint.
Join today!
Doors close Wednesday 11/25 at midnight!
Get started today for just $97/four monthly payments, or $297 full pay.
- 5 Action-packed video modules split up into bite-sized chunks that are easy to reference
- Lifetime access, so you can go through the course at your own pace, and repeat as often as you want
- Marketing and Messaging templates that make it quick and simple to create your marketing, deploy it, and get in front of your target clients
- MVP Session Blueprint Planner & Worksheets
- BONUS: Marketing During a Crisis
- 5 Action-packed video modules split up into bite-sized chunks that are easy to reference
- Lifetime access, so you can go through the course at your own pace, and repeat as often as you want
- Marketing and Messaging templates that make it quick and simple to create your marketing, deploy it, and get in front of your target clients
- MVP Session Blueprint Planner & Worksheets
- BONUS: Marketing During a Crisis
MASTER LEVEL: 5 Weeks of Unlimited Questions – email me ANY day, any time!
MASTER LEVEL: Access to the Q&A Vault. You’ll have access to ALL of the student questions I have asked in the past, and new questions and answers will be added as they come in.
- 5 Action-packed video modules split up into bite-sized chunks that are easy to reference
- Lifetime access, so you can go through the course at your own pace, and repeat as often as you want
- Marketing and Messaging templates that make it quick and simple to create your marketing, deploy it, and get in front of your target clients
- MVP Session Blueprint Planner & Worksheets
- BONUS: Marketing During a Crisis
- 5 Weeks of Unlimited Questions – email me ANY day, any time!
- Access to the Q&A Vault. You’ll have access to ALL of the student questions I have asked in the past, and new questions and answers will be added as they come in.
VIP Level: 5 Weekly Live “hot-seats” where we critique everything from messaging to ideas to implementation