A Ripple Session is a portrait session that adds massive amounts of value to the lives of your clients, as well as your business. It creates a positive Ripple Effect in the lives of those you serve, and a Ripple Effect in your business.

It gives clients and potential clients something to REALLY talk about, because it is so unique, passion-driven and mission-driven.

It takes the real benefit you ACTUALLY give people?

And puts it onto STEROIDS!

For example, if you give women self-confidence, how can you infuse that even MORE into your session and events that surround that?

Do you help families feel closer-knit? How can you infuse MORE laughter, MORE love, MORE appreciation into your session?

It sounds hard, but I’ve gotten it down to a science…

A Ripple Session gets you seen, known, talked about, and seen as THE choice for that type of client and session.

The great part?

Often you don’t really have to change much of what you’re already doing. You talk about your session in a way that adds more value, and maybe tweak a thing or two to shift it from “nice to have” to “NEED TO HAVE!”

Let me give you a few examples of how I have done that in my business below.

Note: I want to help YOU create your own Ripple Session (s) during the Founding Members offer I have going on right now.

1. Tween Sessions – I’ve named this “Who I Am” sessions

This is a pretty typical portrait session that is in-studio, but specifically for ages 10-12 (tweens). 

I talk about this session in a way that shows the extreme value. That it is my MISSION to help these tweens have unshakeable confidence and feel beautiful. I do this through stories, my own personal story, and great copywriting.

The one thing I “tweaked” or added in, is having parents, friends, coaches and teachers write compliments about them and show the compliments with the slideshow at the ordering session.

This not only changes how a tween girl (or boy) feels about themselves, but gives Mom the chance to do what she’s always wanted to do but didn’t how: to help her tween, if even just a TINY bit, feel more beautiful and worthy.

I’ve had church youth group leaders who have heard about this session forward it on to all of their Mom’s that have children in Sunday School…

Things start to spread like wildfire once you hit this sort of sweet spot.

1. Deep Roots Sessions – These are basically family portrait sessions that focus on family history in my hometown.

People who normally were not even looking for photo sessions became SUPER excited to book these sessions! Many of them were business owners that had been in the community for more than 100 years.

The copywriting and marketing was one of using stories about what this city must have been like, and imagining the trolley’s, miner’s with their lunch pails, and extravagant millionaires that were born here.

The session was a pretty basic photo session – with the addition of doing a short interview with the person who booked the session, and usually one of the elderly members of the family. I then hired a historian to put the dates together, do a little more research if needed, and create a short few paragraphs that tell the family’s story. I could have done that myself, but it didn’t cost much for what I made for each session, so I didn’t mind.

1. Celebrate Mother’s Sessions – These are basically Mom and Child sessions. It started out as a mini session event, but grew into doing these sessions on their own (though I still do the mini sessions ever year or every other year).

Considering there are AMAZING photographers in my area offering indoor child and Mom photos around Mothers Day, I have done VERY well.

The only addition? 

Hand-written notes from the child and Mom in a small collage.

The copywriting and other marketing materials?

Are based on feeling appreciated, and sharing with Mom’s how I understand them, and get them, and how I TOO feel frustrated, frazzled, but being a mom is SO worth it.

***

The three sessions are above are obviously based around me. 

My interest in history.

My passion for tweens feeling self-confident.

My mission to help more mom’s feel appreciated and loved for what they do.

My love for the written word being infused with photography.

I’m sure a psychotherapist could analyze that to no end!

But the point is, you aren’t me.

Your interests are different.

Your passions, missions, and loves are different.

And that is what EXCITES me to no end!

To help you create one or more Ripple Session around YOU and the value YOU bring.

To figure out what small tweaks or additions we can make to a current session you are already doing (or create something from scratch!)

To figure out exactly what your target market desires, and teach you how to write copy around that.