Last week I shared my marketing horror story from back in 2012, and asked YOU to share yours.
I got quite a few replies back.
I wanted to share a few of them with you.
Because we can all learn from what has happened with others, and take those experiences as lessons for the future.
The first two are very very similar:
Matt – how GREAT it is that you realized the lesson in that story – that “laying down and playing dead” is certainly not a good marketing strategy! A few others to go along with this are: trying something but not sticking with it and being consistent (you may be JUST around the corner from it working!) And failing at something and not learning, tweaking and trying again.
Steve – this is a heart breaking story. There could be a few places to look at to start getting booked. Firstly – your message (as explained earlier in the email). It may be that people just aren’t sure WHY they should book YOU, and why what you do isn’t just different, but MATTERS to them. This can be a hard thing to look at and reflect on. If we realize (which I have in the past) that what we’re doing is very similar to everybody else not in the work we do but in mattering to our clients, then we have to change.