If you were a lawn mowing company, what would you do to stay busy in the winter? You may or may not have guessed right….. You start a shoveling business! That’s right – you shovel snow. Many seasonal business do this. When they have an “S” curve business where there’s a sharp spike UP in …
Profitable way the Lawnmower Man’s business THRIVES in the winter! [How YOU can too!] Read More »
***The Perspective of 9 industry-wide experts I was 22 and fresh out of photography school. The world of portrait and wedding photography was mine for they taking (as they say), and I envisioned rainbows, sprinkly-cupcakes and puppy dogs in my photography endeavor. I had the technical skills (YEEHAW F-stops and Shutter Speeds). I felt I …
What I Wish I Knew When Starting a Photography Business With No Experience Read More »
So yesterday we went over marketing horror stories, and a few things they had in common. And it’s a BIG one if you recall – it’s that tactics alone like posting to Facebook, Instagram, Facebook Ads, Email lists, etc, alone? Won’t get you very far, if you don’t have the RIGHT message… …
Last week I shared my marketing horror story from back in 2012, and asked YOU to share yours. I got quite a few replies back. I wanted to share a few of them with you. Because we can all learn from what has happened with others, and take those experiences as lessons for the future. …
Sometimes it just goes ALL wrong: top photography marketing horror stories from YOU Read More »
Only 5 people showed up. That’s it. The seemingly brilliant “free facebook photo day” took me days to plan and organize, $50 for the home-made background, and tons of Facebook Marketing. Posting, creating an event, inviting people. Seriously. Only 5 people showed up. The speaker I had listened to gave us, his small …
My marketing horror story in my photography business Read More »
I wanted to pull my hair out. I was in the middle of wedding season about 6 years ago, and had 5 weddings and 3 portrait sessions I still needed to edit. I had a wedding almost every weekend to come. I was coming home for dinner, then would leave right after to go back …
I was backed up editing 5 weddings, 3 portraits + Free Gift Read More »
After culling through 3,659 mini session images, I realized my cheeks were sore. That’s strange, I thought. It took me all of 2 seconds to realize what was happening. Ever time saw a photo of a kid smiling, I would smile too! And I aint no special gosh darn snowflake…chances are you’re the …
Baked into a Babies Brain – why we’re all wired for THIS kind of marketing Read More »
***This is the written version of the Facebook Live you can watch here. No bedbugs. But not extraordinary. They don’t call us by name We don’t get champagne for our anniversary… And it’s more expensive than a nicer hotel with the hotwire hot deal. AND there’s dated wallpaper…but oh, how I LOVE the dated …
This is the true story of a Baby Seller, an Overlooked Photographer, and an Invisible City… These are their stories… “DUN DUN” …………………………………………………………………………………… “If this was the US border, your numbers would be considered a success in keeping people OUT” – a hired tourism expert about my hometown of Butte, Montana. But …
A Baby Seller, an Overlooked Photographer, and an Invisible City Read More »
Let me tell you a quick story before I deep dive into my miserable first year of business. Then I’ll share the strategies I used to grow to 24k, then 50k, then $99,978 (I’m calling it 6 figures!) 3 years later. I heard a version of this story recently from a class by …
I made 24 bucks my 1st year. How “pickle farming” grew me to 6 figures. Without vinegar. Read More »